Starting your own business would be almost easy if new businesses came readymade with customers.
No matter how great your product or service is, and how many people need and want it, if you aren’t able to get the attention of the right people and bring them through the door, you don’t have a business.
Sadly, businesses fail every day not because they have a bad product or service, not because it’s a product or service no one wants, but simply because many business owners aren’t natural marketers and haven’t figured out a plan to market their business.
If you have a passion for a product or service, but are uncertain how you’d sell it, using video in your marketing is a great solution.
Why video?
Because it’s one of the easiest, yet most overlooked ways to connect with your potential customers.
There’s a perception from the “old days” that video is hard.
That it requires some special knowledge and professional skills if you want to use it effectively.
Fortunately, video couldn’t be much easier these days, and if you’ll become one of the few who understands and implements this fact, it will give you an automatic advantage over your competition.
So let’s talk about what makes video so great, and then wipe away the three most common objections people have to using video.
Things You Might Not Know About YouTube
If you need to be convinced of the power of video, look no further than YouTube.
No, it’s not just the place your kids go to watch other kids make unboxing videos, play video games, and become millionaires doing stupid things in front of a camera.
YouTube is to video what Google is to search.
It’s the world’s second biggest search engine, behind Google, and has over 1.8 billion registered users.
And its user base is an active bunch, with 30 million daily viewers watching 5 billion videos a day.
Happily, there’s no signs of YouTube slowing down or drying up.
In fact, every minute more than 400 new hours of video are uploaded to YouTube, adding to the 1.3 billion videos, yes billion, that are already there.
Despite these mind-blowing statistics (which can vary a little depending on the source, but are pretty consistent), only 9% of small businesses use video.
If they knew that the number of channels earning six figures a year on YouTube continues to increase at a rate of 50% each year, more businesses would likely take the plunge into video.
Now that you know how great it is, let’s take care of the objections that are likely running through your head.
Video’s Too Hard for Me
You may be thinking that’s fine for the younger crowd, but you know nothing about video.
How would you even make a video, you can’t afford studio time.
How would you even get that video uploaded to YouTube, you can’t afford any fancy software and wouldn’t even know the technical aspects of uploading video even if you could.
If you’ll spend just a few minutes searching around on YouTube, you’ll see that you don’t have to be a young hipster who grew up in the technology age, or a big company with lots of resources to conquer video.
Do you have a smartphone? Of course you do.
Simply press record and start talking.
No special equipment is needed.
Just make sure you’re standing someplace that gives you decent lighting, that there’s no background noise, and that you’re speaking up.
The big thing that will make people click away from your video is if they can’t hear you.
Once your video is finished, head to YouTube.com, select upload video, and choose the video you just made to upload.
Even you can do it. And, you can do it today, not after completing some six week course on how to make a video.
But I’d Rather Die Than Be on Camera
Research consistently shows the biggest fear people have is public speaking.
If you listen to business owners, you’ll conclude that being on camera for anyone to see is certainly a close second when it comes to our fears.
Many people can’t imagine being on camera at all, while others would need a professional makeover and new wardrobe before every 2 minute video they shot.
The best advice here is to get over yourself and just do it.
One of the most effective things you can do in marketing your business is let your potential customers get to know you. And what better way to do that than through video?
You obviously can’t have an in-person conversation with each person you’d like to reach, and video is the next best thing.
But if you can’t wrap your head around that in the beginning, don’t give up on video.
It’s also become easy to make videos without ever showing your face on the camera.
It’s going to take a little more time, but for some people it’s worth it.
You can use Keynote or PowerPoint, which almost certainly came preloaded on your computer, make slides and talk over the slides.
There are also several services that continue to crop up for the camera shy that help you turn written materials into video, or to create animated videos that used to require a big budget and outside help.
If you’re interested in this option, check out Lumen5, Content Samurai, Powtoon, and Adobe Spark, which is the best free option available.
What Would I Say on Video?
Even if you’ve bought in to how easy it is to make video, and are either willing to put your face out there or to spend a few extra minutes learning how to make videos without your face, you may still be thinking, “What would I actually talk about on my videos?”
This is a pretty in-depth topic because, believe it or not, there are an endless number of things you can talk about.
But just to get you started, here are some ideas for your video content:
- Explain your product or service, and make new videos when you have changes, updates, and new offerings.
- Ask happy customers to do quick video testimonials. They can either just send you a video, or you can jump on Zoom and briefly interview them.
- Share your story. Customers love knowing who you are as a person, why you started your business, what your life looks like as a work from home business owners.
- Give helpful tips and strategies. One of your biggest jobs as a business owner is to give value to your potential customers so they’ll perceive you not only as an expert in your field, but as someone who wants to help. Jumping on for a quick 2 minute tip is one of the easiest ways to make a video.
Remember, we’re not talking about giving a lecture here.
None of these videos should be long. Even if people love you, they’re busy and have short attention spans.
Two to Five minutes is a perfect length for your video.
Connect With Us at Kids Party Characters
At Kids Party Characters we love using video to show off our business and to provide value to our audience.
That’s another great thing about video, while YouTube is the hottest platform around, sharing videos on Facebook, Instagram, and Twitter is also simple these days, which allows you to reach your market wherever they’re hanging out.
And if all of this sounds great but you’re still at the stage of just wishing you had a business to use video in, schedule a call with Kids Party Character’s owner Cheryl Jacobs.
Cheryl is offering a limited number of licenses to Kids Party Characters that is the perfect opportunity for stay and home moms or busy entrepreneurs looking for a second income stream.
With a Kids Party Characters membership, you’ll get an exclusive territory in which to operate your own Kids Party Characters business, and access to everything we already have developed for the business, including training and support, use of our 200+ costumes, and access to our casting director and acting coach.
Kids Party Characters membership is designed to cut down the learning curve and get you into a profitable business as soon as possible. Jump on a no-pressure chat with Cheryl right here and she’ll answer all your questions and help you figure out if this could be the right opportunity for your life.
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